By Bobbi Prentice
Every April, 103.3 KISS FM takes the time to focus on Child Abuse Prevention and DJ Keke Luv has done some amazing things to bring awareness to the message “It shouldn’t hurt to be a child.” He has run marathons, lived on a billboard for a week while fasting and stayed awake for seven days straight.
This year KeKe and 103.3 KISS FM ran a campaign that consisted of cycling to break the cycle of child abuse. They asked the people of the Treasure Valley to pedal stationary bikes around the clock for 175 hours. These bikes were attached to electrical currents that actually powered the station’s radio equipment in Meridian. Many groups and individuals around the Treasure Valley joined in to help power the message.
On Tuesday, April 23rd, the Cowgirls in Kuna staff and their families joined in to help 103.3 KISS FM. The group pedaled together for thirty minutes to show their support for the cause and encourage other groups to do the same.
April is Child Abuse Prevention month. During this time many groups around the country come together to bring attention to the pain of child abuse and give hope to its victims. To learn more about 103.3 Kiss FM’s campaign, please visit the 103.3 KISS FM website.