Kuna Melba News has named Jedd Greenhalgh and Kayelee Farris as the winners of a $500 scholarship for 2013. Each submitted essays about the future of journalism. We present Jedd Greenhalgh’s this week and will publish Kayelee’s sometime in the next few weeks.
Jedd Greenhalgh is a graduate of Kuna High School and will be attending Idaho State University in the fall. He plans to pursue a music degree with a minor in public relations. He is also considering furthering his career with a law degree with an emphasis in copyright law. We present his essay on the future
The future of Journalism in an Online Based Society
By Jedd Greenhalgh
We live in a world of rapid cultural evolution. While the written art of journalism and the newspaper is a very crucial part of our society, it must be able to adapt in order to maintain its success. Otherwise, it could be forsaken and replaced by other less respectable or credible sources of knowledge. In order to compete with other media in our ever-changing world, the newspaper must be flexible in every aspect of its production.
First, the newspaper must be able to grow and change in its medium of publication. The primary tool that was used to reach the pubic for a very long time was unquestionably the newspaper, but recently, the productivity of hard copy news publication has declined in the face of the digital world. If the newspaper is to keep up in this rapidly evolving culture of technology, it must have a top quality digital base. It is crucial for the newspaper to do this because if it does not utilize the internet, the public will turn to he unreliable side of reporting, like gossip sites, Facebook pages, etc. I am and always will be a supporter of the classic and credible American newspaper, and I believe that digitization is a good and necessary method for it to maintain its current state of use and respect. Both traditional and contemporary methods of news production can easily co-exist and can in many ways complement each other.
The key to success in journalism in every form is integrity in both gathering and distributing information. In the absence of this integrity, a news source loses the trust of the community. If the newspaper wants to maintain its status amongst those it serves, it must provide relevant, trustworthy, and personalized information. Newspapers, especially ones with a smaller audience, need to have a personal relationship with their community. These special touches make them stand out in the sea of blogs and websites that are incapable of providing such individualized attention. One of the most significant features of the newspaper and the art of journalism that makes it so appealing is its authenticity, and how in touch it can be with the community. As long as the newspaper industry stays true to its roots as it evolves with society, it will unquestionably be used and respected in the future.
The newspaper is a noble, honest, and endearingly traditional part of our culture. It was through the newspaper and the respected journalists behind it that America rejoiced over the freedom of women to vote, celebrated the equality of all man at the hand of the Civil Rights Movement, mourned over the Japanese attack on Pearl Harbor, and cried at the assassinations of now forever beloved presidents. To lose touch with such a crucial part of our society would be an unspeakable tragedy, and it is my firm belief that if the newspaper both embraces the future and stays true to itself, the art of journalism will remain with us forever.